ADOPT DON'T SHOP CAMPAIGN SERIES
I created this ‘Adopt Don’t Shop’ campaign concept for my student portfolio. Having worked and volunteered in animal rescue for years, this is a cause very close to my heart. Often I find marketing around rescue animals tends to lean heavily towards sympathy and guilt to engage viewers. In this campaign I wanted to focus more on the benefits of dog adoption and the wonderful ways in which dogs can improve our lives. The doggies featured are real rescue dogs that I was lucky enough to work with.
(Student Project)
